For this project, I had the privilege of creating a visual identity and logo for RSPCA Australia, a nonprofit organization dedicated to animal rescue and advocacy. The design approach draws on an indexical sign—a paw print—abstracted into a dynamic hierarchy using size and color tones to symbolize RSPCA’s all-encompassing care for creatures, great and small. The harmonious blend of healing blue and natural green reflects the essence of nature and freedom, while soft curves evoke the kindness and compassion RSPCA extends to every animal that enters their care.